As the Punjab Cricket Association unravelled the tournament’s debut season in 2023, Sher-E-Punjab was quick to become a massive success with 2 crore unique viewers via broadcast. In the days leading up to the tournament, legendary cricketers and current Indian players promoted the event as part of our social media campaign which brought in tremendous fan engagement.
Soon, this became the most highly anticipated tournament in its native state of Punjab and resulted in a turnout of over 15000 people during the final match. TCM holds the commercial and broadcasting rights for Sher-E-Punjab.
