![](https://tcm.co.in/wp-content/themes/tcm/assets/img/dot2.png)
![](https://tcm.co.in/wp-content/uploads/2023/10/WILLS-WORLD-CUP.jpg)
How It Started
TCM has been involved with the ICC Marquee events since the 1996 World Cup when they became the consultants for ITC Wills, managing sponsorship, packaging, and sales.
![](https://tcm.co.in/wp-content/themes/tcm/assets/img/dot3.png)
Pepsi Campaign
Implemented and executed the Pepsi campaign 'Nothing Official' for the 1999 World Cup.
![](https://tcm.co.in/wp-content/uploads/2023/10/Nothing-Official-Campaign.png)
![](https://tcm.co.in/wp-content/themes/tcm/assets/img/dot2.png)
![](https://tcm.co.in/wp-content/uploads/2023/10/2007-WC.png)
Hospitality
Created Hospitality Packages for the 2007 World Cup in the Caribbean.
![](https://tcm.co.in/wp-content/themes/tcm/assets/img/dot3.png)
Britannia Campaign
Helped Britannia acquire an official licensee sponsorship with the ICC to revive the iconic ‘Britannia Khao World Cup Jao’ campaign.
![](https://tcm.co.in/wp-content/uploads/2023/10/Britannia-Campaign.jpeg)
![](https://tcm.co.in/wp-content/themes/tcm/assets/img/dot2.png)
![](https://tcm.co.in/wp-content/uploads/2023/10/Venue-Dressing-.png)
Venue Dressing
Produced and managed Venue Branding for the 2011 World Cup, T20 World Cup 2021, and T20 World Cup 2022.
![](https://tcm.co.in/wp-content/themes/tcm/assets/img/dot3.png)
2023 Edition
Official agency for the Static Signage Production and Management across all stadiums.
![](https://tcm.co.in/wp-content/uploads/2023/10/WC2023.jpg)