How It Started

TCM has been involved with the ICC Marquee events since the 1996 World Cup when they became the consultants for ITC Wills, managing sponsorship, packaging, and sales.

Pepsi Campaign

Implemented and executed the Pepsi campaign 'Nothing Official' for the 1999 World Cup.


Created Hospitality Packages for the 2007 World Cup in the Caribbean.

Britannia Campaign

Helped Britannia acquire an official licensee sponsorship with the ICC to revive the iconic ‘Britannia Khao World Cup Jao’ campaign.

Venue Dressing

Produced and managed Venue Branding for the 2011 World Cup, T20 World Cup 2021, and T20 World Cup 2022.

2023 Edition

Official agency for the Static Signage Production and Management across all stadiums.