We hold the sponsorship rights awarded by the Asian Cricket Council for 14 Asia Cup tournaments from 2020-2023. This includes the Men’s Asia Cup, Women’s Asia Cup, Asia Cup Qualifier, Emerging Asia Cup & U19 Asia Cup.
In 2023, we observed an astounding traction of 367 million viewers throughout the tournament. This season reportedly had the highest rated final in the history of the Asia Cup.
We are the exclusive commercial rights for a number of series and tournaments with cricket associations such as of New Zealand, West Indies, Kuwait, Nepal, Namibia, Sharjah, Malaysia, Singapore, and more.
ICC CRICKET WORLD CUP
Our partnership with ICC has been going strong for over 3 decades. We have helped numerous brands sponsors different ICC events including the ODI World Cup, T20 World Cup, and Women's cricket.
TCM owns the instadia commercial and advertising rights for more than 20 state cricket associations in India making it one of the largest players in the segment across the world. .
We have been involved in acquiring sponsorship and media rights for various Sports Federations and franchise-based leagues including IPL, Pro Kabaddi League, Pro Badminton League, Hockey India League, and more.