Archives: Our Story

Looked after the Pepsi-BCCI partnership for two decades including the Pepsi Independence Cup in 1997 and the Pepsi Asia Cup

Represented Rahul Dravid for more than 2 decades, along with Anil Kumble, Irfan Pathan, Mohd. Kaif, and Javagal Srinath

Managed the Titan Cup in 1996 between South Africa, Australia, and India — the first time a TATA company became a sponsor in a major Cricket event

Provided IPL with its first-ever title sponsor, DLF, and managed the title sponsorship for 5 years

Been awarded the Exclusive Commercial Rights by Asian Cricket Council for all their tournaments since 2016 Asia Cup

Organized in collaboration with TCM by Karnataka State Cricket Association, Maharaja Trophy KSCA T20 boasts a reputation of being the most-watched domestic tournament of 2023 with broadcast traction of more than 3 crore unique viewers just by its second season. TCM has held exclusive commercial and broadcasting rights since the tournament’s inception in 2022 and… Continue reading Maharaja Trophy KSCA T20

As the Punjab Cricket Association unravelled the tournament’s debut season in 2023, Sher-E-Punjab was quick to become a massive success with 2 crore unique viewers via broadcast. In the days leading up to the tournament, legendary cricketers and current Indian players promoted the event as part of our social media campaign which brought in tremendous… Continue reading Sher-E-Punjab T20

The Andhra Premier League is a domestic T20 league hosted in Vizag, Andhra Pradesh. The marquee event saw its inception in 2022 and became a humongous success with viewership and engagement across platforms being in millions. TCM bagged broadcasting and commercial rights, bringing in hugely substantial sponsorships and world-class broadcasting of the event on Star… Continue reading Andhra Premier League