Been a consultant to Indian Oil over the years. Hired talent for the group for their broad marketing and promotional events. Managed their involvement in the India Oil Cup and the Indian Oil Asia Cup
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Been a consultant to Indian Oil over the years. Hired talent for the group for their broad marketing and promotional events. Managed their involvement in the India Oil Cup and the Indian Oil Asia Cup
Facilitated the Title Sponsorship with Airtel and Karbonn for the Champions League T20
Oversaw Airtel’s on-ground association with BCCI for 3 years
Onboarded sponsors for the historic Samsung Cup between India and Pakistan
Managed Fly Emirates partnership with Punjab IPL Team from 2009 – 2011 and managed Hero’s partnership with Delhi IPL team
Played a pivotal role in organizing the Durand Cup, oldest existing football tournament in India
Had a significant role in resuming the India-Pakistan Hockey Series in 1998 after a gap of 10 years. The series was inaugurated by late former PM, Shri Atal Behari Vajpayee on oath-taking day
Oversaw Pepsi’s relationship with BCCI for over two decades and created some major marketing campaigns. Signed young and bright talent for Pepsi including Sachin Tendulkar, Mohd. Azharuddin, and Vinod Kambli. Activated the ‘Nothing Official’ campaign for brand Pepsi. This was a cheeky ambush on Coca Cola during the 1996 World Cup and grabbed all the… Continue reading Untitled
Won BCCI rights in 1993 for Tests/ODIs and first-class cricket. Brought Pepsi and Shaw Wallace as partners
Embarked on our Cricket World Cup journey as a consultant for Wills during the 1996 World Cup
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