Oversaw Pepsi’s relationship with BCCI for over two decades and created some major marketing campaigns. Signed young and bright talent for Pepsi including Sachin Tendulkar, Mohd. Azharuddin, and Vinod Kambli.

Activated the ‘Nothing Official’ campaign for brand Pepsi. This was a cheeky ambush on Coca Cola during the 1996 World Cup and grabbed all the eyeballs.

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