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Maharaja Trophy KSCA T20

Organized in collaboration with TCM by Karnataka State Cricket Association, Maharaja Trophy KSCA T20 continues to boast its reputation as the most-watched domestic tournament of 2024, attracting broadcast traction of more than 30 Million unique viewers in its third season.

TCM has held exclusive commercial and broadcasting rights since the tournament’s inception in 2022 and handles end-to-end execution of the event, including sponsorship management, hospitality, event operations, ticketing, broadcast, and overall marketing.

Sher-E-Punjab T20 Cup

As the Punjab Cricket Association unravelled the tournament’s second season in 2024, Sher-E-Punjab was quick to become a massive success with 16 million unique viewers via broadcast. In the days leading up to the tournament, legendary cricketers and current Indian players promoted the event as part of our social media campaign which brought in tremendous fan engagement.

Soon, this became the most highly anticipated tournament in its native state of Punjab. TCM holds the commercial and broadcasting rights for Sher-E-Punjab.

Andhra Premier League (APL)

The Andhra Premier League (APL) 2024 was a massive hit, captivating audiences across the nation. With a staggering 27 Million viewers tuning in, the league's popularity soared to new heights. TCM's strategic partnership ensured world-class broadcasting on Star Sports and FanCode, attracting major sponsors and elevating the APL to new levels of excitement.

Kerala Cricket League (KCL)

The Kerala Cricket League (KCL) made a successful debut in 2024, captivating cricket fans across the state. With over 14.4 Million viewers tuning in, the tournament quickly gained popularity. A robust social media campaign featuring renowned cricketers further fueled the excitement and engagement. The final match drew a massive crowd, creating a truly electric atmosphere. TCM holds the commercial and broadcasting rights for the KCL, ensuring its continued growth and success.

Pondicherry Premier League (PPL)

The Pondicherry Premier League (PPL) 2024 was a resounding success, captivating a massive audience of 5.4 million viewers. With a strong focus on fan engagement and world-class production, the tournament delivered a thrilling cricket experience. TCM, as the rights holder, played a pivotal role in the PPL's success, ensuring its smooth execution and global reach.

Other Domestic Events

Some of the other popular T20 domestic tournaments that we are exclusive commercial partners for include:

  • Mizoram Men's T20
  • Mizoram Men's T20
  • KCA Club Championship
  • Pondicherry Men's 10 overs
  • Pondicherry Women's 10 overs
  • Odisha Men's T20
  • Pondicherry Men's T20 (D/N)
  • Pondicherry Women's T20
  • UTCA Men's Shaheed Chandrashekhar Azad Memorial T20 Cricket
  • Assam Women's T20 Challenger Trophy 2023
  • Assam Men's T20 Challenger Trophy 2023
  • Kerala Men's President's Cup T20
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