TCM Sports | Asia Cup

Role

TCM Sports Management has been awarded the exclusive commercial sponsorship rights for all ACC Asia Cup tournaments until 2031. This strategic partnership with the Asian Cricket Council will allow TCM to further elevate the profile of these prestigious events, drive innovation, and create unforgettable fan experiences.

Scope

We handle sponsorship acquisition, on-site production, and supplier management, while also collaborating closely with the ACC to develop innovative and exciting experiences for fans and all stakeholders involved.

Tournaments

We have organized several editions of the Men’s Asia Cup, Women’s Asia Cup, Asia Cup Qualifier, Emerging Asia Cup, and U-19 Asia Cup.

Success Story

We have successfully executed the Asia Cup 2016 in Bangladesh, 2018 and 2021 in the UAE, 2022 in Sri Lanka, and the Asia Cup in Sri Lanka and Pakistan in 2023.

2023 Edition

In 2023, we observed an astounding traction of 367 million viewers via broadcast throughout the tournament. This season reportedly had the highest rated final in the history of the Asia Cup.